Strategies and publications

Destination Pōneke

Destination Pōneke is the Wellington Destination Management Plan 2021 to 2031. It provides a roadmap for how Wellington develops as a visitor destination. It’s about enhancing aspects of our city, so Wellington continues to be a great place to live, work, study and visit — and is ready for future change.

Wellington Destination Management Plan 2021 to 2031 [PDF, 4.3MB]

Wellington Destination Management Plan Summary [PDF, 2.3 MB]

Wellington Regional Economic Development Plan

This plan aims to guide the long-term direction of the economy and will help drive high-impact economic initiatives over the next 10 years.

It sets out the strategic direction, issues and opportunities, and guides where funding and support should go.

It’s about future-proofing the region and making sure it thrives economically. But also about ensuring Wellington is a great place for everyone to live, including our Māori and Pasifika communities. It also aims to improve wellbeing and quality of life.

Wellington Regional Economic Development Plan

The Wellington waterfront on a foggy evening.

Wellington Major Events Strategic Framework

The Wellington Major Events Strategic Framework supports the Wellington Major Events Fund. It invests in events that deliver strong economic, reputational and social outcomes for Wellington.

Download the full Wellington Major Events Strategic Framework [PDF, 2 MB]